Strategic Brand
Marketing Thinking
We are an irregular army of design thinkers who just love creating, involving customers right through the strategic creative process
Capabilities
Design Thinking
Customer Insights
Innovation Sprints
In-market Validation
Coaching & Consulting
Workshop Facilitation
Brand Strategy & Creative
Research & Insights
Brand Positioning
Brand Purpose & Vision
Culture & Brand Values
Value Proposition Design
Core Brand Idea
Brand Story
Creative Brand Expression
Creative Oversight
Brand Engagement
Market Engagement Planning Board & Exec Engagement
Execution Oversight
Brand Governance
Foundational’s sister company, Launchsight, is focused on helping companies launch and scale new consumer products in international markets through applied design thinking
www.launchsight.nz