Tailorspace

Invest in Courage

Growing people, growing the country

Tailorspace, the wealth engine of The Ben Gough Family Office, needed a new strategy & story to help align its investment & philanthropic activities to attract the right investment opportunities and talent alike.

With a clear sense they wanted to create a legacy beyond wealth creation, a more emotive brand driver was required, one that spoke to the core qualities they stand for and want to invest in. The idea also needed to focus on the qualities the company wanted to grow in the wider community, to help raise the type of people who would plat a meaningful part in growing New Zealand.

Investing in Courage

Building upon stories of ideal partnerships, and a few less than ideal ones, the core brand idea - Invest in Courage - is a simple cue to the most important quality to look for in people, be they a potential business partner, or a rising young star needing support.

Great ideas, drive and business nous are desired and expected, but the critical success factor of businesses wanting to do something really bold often comes down one very simple trait - courage.

Services

Brand Strategy & Story
Website Content & Design

Partners

The Copyroom, Sea Digital