creating the brand that’s changing lives globally

Christchurch-based Dynamic Controls, designers of mobility control solutions for global manufacturers, was wanting to create a carve its own path, and unashamedly be seen as a global leader in innovation within its sector …and help others to be leaders in theirs.

Chris led the development a brand strategy, story and design system built upon the idea of Life Liberating Insights, an idea that focusses the team’s innovation on its most important source …its end-user customers, to unlock completely new ways to live life with freedom. And also speaks directly to the benefits those insights have in the lives of those customers.

The core idea is brought to life externally through a simple customer promise: Achieve Amazing Every Day.

With the shift to a new head office, Chris helped Dynamic bring the brand to life through the creation of new company values as well as a series of inspiring environmental graphics that brings to the fore the benefits they create in the lives of others.