A life without boundaries

Founded by three mavericks, intent on creating just enough wine to enjoy themselves and share with their friends, Sacred Hill had gotten older, but was definitely not ‘old'. With growing sales in the U.S. the time was right to revisit the magic of the winery’s formation to connect to whole new audiences and generations.

Building upon the founders' renegade spirit, the brand wanted to reach out to discerning urban customers who are looking for something off the beaten path. Adventure seekers, craving authenticity and discovery. 

Through connecting with potential customers in key US markets, Foundational created & tested brand story territories, and gathered fresh learnings to inform Sacred Hills new direction. 

'Discover Sacred’ was born and became a central invitation to experience the best life has to offer ...over a glass or two of some simply superb wines from Hawkes Bay, New Zealand.